Unveiling the Power of Synergy in Innovation: Battle of the Titans: Human versus Machine
ESOMAR · Sep 9, 2024
Portraits of Employee-Manager Relationships and their Impact on Burnout or Wellbeing through Visual Inquiry
Engaged Management Scholarship (EMS) Conference, Haskayne School of Business, University of Calgary · Sep 7, 2023
The Uniqueness of Brands
The Research & Development Initiative (R&DI), Ehrenberg-Bass Institute for Marketing Science · Jan 1, 2007
The relationship between Unique Brand Associations, Brand Usage and Brand Performance: Analysis across eight categories
Journal of Marketing Management, UK, Volume 23, No. 3-4, pp. 267-284. · Jan 1, 2007
Exploring Consumer Perceptions of Visual Distinctiveness
The Australian and New Zealand Marketing Academy Conference (ANZMAC), The University of Western Australia, Fremantle, Western Australia · Jan 1, 2006
Measuring Brand Distinctive Elements in an In-Store Packaged Goods Consumer Context
European Marketing Academy Conference (EMAC), Athens University of Economics and Business, Athens, Greece · Jan 1, 2006
Testing Colour Asymmetry to Brand Links in Memory
Australian and New Zealand Marketing Academy Conference (ANZMAC), Queensland University of Technology, Brisbane, Queensland · Jan 1, 2006
Life Lessons | Leadership at Work
The LEAD Network
